Pharma Hot Topics Blog

AI Applications in Pharma Today

Imagine you are in the year 2037 and anything you want to do with AI is possible. How would you use that to really redefine how you interact with your customers? What would be your first projects on your ‘to do’ list? Interestingly, when I ask my pharma clients that question, some of the things they come up with actually are already not only possible, but we are already doing them with clients today.

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Apple’s ResearchKit is a framework that was introduced in 2015 to help gather standardized clinical research leveraging the sensors and touch interface of iPhones. The GSK digital team are doing some very interesting work recently and are proving themselves different to many others.

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The clinical trial process is a costly and integral part of bringing a drug to market, but does it have to be carried out the way it is currently? Is there a better way? The process is well known to all of us in the industry, with Phase III being large-scale human trials in patients with the condition the drug is to treat, and then when enough of those respond successfully, it will likely gain approval. The issue here is that the more we understand about how the body works, the more we realize that it is highly likely that many of the patients in the trial are not patients who have the condition.

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Last week Amarin, along with 4 independent physicians, filed a lawsuit against the FDA. This was to defend its right to dispense information about unapproved uses of a medicine.

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