Pharma Hot Topics Blog

Is Your Digital Strategy Flying Blind?

Now, in the new digital word, we simultaneously gain awareness and engage with a brand well before we ever purchase. In order to be successful, companies and brands need to differentiate themselves by adopting an engagement-centered orientation. So, what is your value proposition and how congruent is it with your strategic intent?

Read More >>

Pricing can be done far more intelligently than Pharma pricing agencies and Pharma internal teams appear to be doing. Eularis are now applying Artificial Intelligence to pricing based on simulated clinical trials in real world populations and real payer costs. This means we can use Artificial Intelligence to price for both high value for payer and maximum acceptable price for Pharma.

Read More >>

GSK doing Groundbreaking Work in Nanobots

I applaud GSK’s efforts in this and believe that this is what real innovation in Pharma is all about. We need to start thinking seriously beyond the pill and real patient centricity. They are focusing on what the ideal world is for the patient and working towards achieving that – with or without pills.

Read More >>

How to Gain Valuable Insights About Your Customers

We all have data, but are we really gaining the insights we need to succeed? Once you have the combination of the right questions, and the right data to answer the questions, and apply the appropriate types of Artificial Intelligence algorithms for the combination of datasets available, then the world opens up and the information offered up becomes fascinating.

Read More >>

Apple’s ResearchKit is a framework that was introduced in 2015 to help gather standardized clinical research leveraging the sensors and touch interface of iPhones. The GSK digital team are doing some very interesting work recently and are proving themselves different to many others.

Read More >>

How AI Makes Sense of Social Media in Pharma Marketing

Many Pharma marketers mistakenly think AI is only for R & D in Pharma when, in fact, it has powerful implications for marketing. It makes the right message/right channel/right person/right time possible. Some interesting new technologies now also allow AI to analyze cross-platform marketing initiatives e.g. from the television to a mobile devices.

Read More >>

Using Big Data in Real Time Marketing

‘Real Time Marketing’ is marketing based on up-to-date - real time - events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing creates a strategy focused on current, relevant trends and immediate feedback from customers. Done well, this approach can be a powerful boost to performance. Done poorly, it can alienate the customer because it crosses the line from helpful to an invasion of privacy.

Read More >>

Why AI Is Shaking Up Content Marketing in Pharma

As you know, storytelling is a popular concept in today's content marketing world. The reason is simple. In a crowded market, stories can grab your customers’ attention as well as build trust. Of note is that Artificial Intelligence (AI) can definitely give you a competitive advantage.

Read More >>

© 2014 Eularis