Pharma Hot Topics Blog

So many Pharma execs are caught up in a mindset of getting back to the blockbuster glory days, but is this mindset killing their future success?

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Why is it so difficult for Pharma and many of their agencies to just ‘get it’?

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Pharma is at a crossroads, and these companies can’t afford to continue with business as usual. There are several interrelated issues that will either be their death knell or slingshot them to the head of the pack. This series will explore those issues. The first is the very nature of the Pharma business.

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The clinical trial process is a costly and integral part of bringing a drug to market, but does it have to be carried out the way it is currently? Is there a better way? The process is well known to all of us in the industry, with Phase III being large-scale human trials in patients with the condition the drug is to treat, and then when enough of those respond successfully, it will likely gain approval. The issue here is that the more we understand about how the body works, the more we realize that it is highly likely that many of the patients in the trial are not patients who have the condition.

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Someone once said, “No company ever downsized its way to greatness.’ The problem may be that leadership within these companies is mistaking increasing share price value with value creation. If a company really wants to be successful, they need to put real value first. I have been thinking a lot over the past few years about value – what it is, where, how and why is it created in a company and market - and I’ve come to the conclusion that Pharma is giving its value away.

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Seven Ways to Improve Your Brand Results

Everyone needs better performance from their brands. How do you get it? Here are a few things to keep in mind when considering that question....

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Last week Amarin, along with 4 independent physicians, filed a lawsuit against the FDA. This was to defend its right to dispense information about unapproved uses of a medicine.

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Implementing next generation artificial intelligence based analytics helps you achieve stronger growth faster and more easily than ever before. It’s worth a look at the diverse applications for AI across healthcare - including biotech and health IT - since these are some areas where it is having a significant impact, from informing healthcare decisions to speeding up the selection of targets for drug development.

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