Pharma Hot Topics Blog

In times of economic stress, companies tend to think conservatively and focus on the short term. The goal becomes protecting current revenues and profits, leaving expansion and long-term planning for the future. This can’t continue. Pharmaceutical companies need to demonstrate true value through increased sales and market share.

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Why Do Pharmaceutical Launches Fail?

The industry is littered with poster children of failed launches. Why? Because companies fail to thoroughly analyze what drives greater value to their customers pre-launch, and once the product is launched, fail to address the resulting problems.

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Can your drug provide a money-back guarantee?

Overall, specialty drug spending is expected to more than quadruple by 2020, CSV Caremark predicts, accounting for about $402 billion a year in sales.

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When McKinsey & Company reviewed 1,600 US companies between 1990 and 2005, including several in the Pharmaceutical industry, they found that one-third of the Marketing Department received almost exactly the same budget as the previous year. So, despite all their strategic planning and budget allocation exercises, they made only small changes in allocation…and sometimes, no changes at all.

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Meet Amy - our AI powered Personal Assistant

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As a marketer, you have data coming at you from every direction. However, in order to make all this data mean something, you need to be able to see the whole picture.

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The Pharmaceutical Industry is in the midst of a perfect storm of disruptive change. Don’t forget three important areas to focus on in order to survive and thrive in this hurricane of change.

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Challenges met by Artificial Intelligence

Pharma focused Artificial Intelligence analytics should be used to overcome all Pharma challenges. However, many executives still do not know exactly what power AI can have for their brands.

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