Pharma Hot Topics Blog

2016 Healthcare Marketing Predictions

We are at the start of a new era which will ultimately completely reshape the Healthcare landscape. Whether Pharma is in the centre of the new landscape, or on the periphery, remains to be seen.

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Will your Data Scientists pass this test?

I am amazed these days how many people are assuming the title ‘Data Scientist’. It is the sexiest job, so everyone wants to be one. But are they real Data Scientists or wannabes?

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Where Is Analytics in Your Business Model?

Integrating a marketing analytics model into your marketing activities does not have to be a daunting task.

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In today’s Pharma environment, the product launch period has become of vital importance. Products must make a big splash upon their introduction in order to set up a pattern for long-term sales and profits.

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Why Artificial Intelligence Crushes Linear Approaches

Utilizing Artificial Intelligence confers many advantages over traditional linear approaches when pressure is on to deliver exceptional real-world results.

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Moving Beyond The Pill

To remain competitive, Pharmaceutical companies need to “think beyond the pill".

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How to avoid analysis paralysis

Data relevance and quality is key, and is often the issue that paralyzes executives from implementing sophisticated analytics.

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