Many approaches are now being used to improve this, from chip in a pill, better packaging, case management and coordinated care, behavioral support, and cheaper drugs for those who cannot afford it. Nonetheless, barriers to success of these patient adherence programs come from the very nature of adherence.
But, what if you want to do something quickly and do not want to reinvent the wheel?
Well, when finding goodies for our membership, we came across a very interesting company that utilise AI for language analysis and have applied that to patient adherence (and many other areas useful for pharma). They were able to identify some previously unseen insights in a pharma brand engagement on patient adherence. Check out all the details about them in the gameplans section of the membership. And, the best part? Although it took years to perfect, applying it can give you results in 3 days from starting with the tool!
AI can be automated to consistently add new patients’ data whereby the Artificial Intelligence algorithms will learn from each patients’ data input. This allows personalised approaches to each individual patient but does not require vast time from the Pharma company: the entire approach can be automated.
Conclusion
Adherence to prescribed medication, particularly for long-term therapies, poses a tremendous challenge to the world’s Pharmaceutical Companies and their patients. While the reasons behind non-adherence are complex, and the opportunities to improve adherence many, the causes vary from patient to patient.
The only way to really tackle this effectively is to personalize the solution by identifying individual causes for individual patients using automated Artificial Intelligence and utilize this to ensure that each patient gets the right message or solutions relevant for the reason of their own lack of adherence.
Using AI, Pharmaceutical companies have the power to increase patient adherence on a personalized patient-by-patient level while also increasing brand revenue. With an understanding of adherence issues, careful planning and the use of powerful AI tools, brand managers and team members can eliminate anxiety and uncertainty, and find success through high ROI.
Found this article interesting?
If you are looking for a solution such as any of these, and want to hear from a company who solved it and how they did it, join the Eularis Membership as we find the best in breed solutions, and find people who have had these challenges and solved it and interview them to know:
- which vendors are best in breed for the solution
- how the on-boarding went
- how long it took
- how much it cost
Then check out our membership as these interviews are all available in the membership.
ps. We are not paid to endorse any of these companies. We have integrity, and only feature solutions from companies that we have investigated and firmly believe are the best for the challenge. Our duty is to our members, and to find them the best solution for their needs, not to the companies we feature. We believe that these are companies that do a great job for their specialization.
To learn more about how Eularis can help you find the best solutions to the challenges faced by healthcare teams, please drop us a note or email the author at abates@eularis.com.