Seven Ways to Improve Your Brand Results

Everyone needs better performance from their brands. How do you get it?
Here are a few things to keep in mind when considering that question.

Re-examine your customer segments


1. Re-examine your messaging.
Your messaging may have been great in the beginning (or maybe not); however, the market is changing and you need to adjust your messaging for greater impact.

2. Polish your marketing mix.
We have found that by adjusting which channels you are using for which customer segments, to ensure you are focusing on the driver channels, you can get a lot more results out of your efforts and ensure that money is not being wasted on channels that are not driving that group.

3. Examine the results of your sales force.
Are their behaviors the best they can be to create optimal sales? If not, look at which behaviors work best and re-train the sales teams on new approaches if need be.

4. Polish your budget allocation.
Even something as simple as ensuring your budget allocation is done in such a way that the most sensitive driver channels have more budget than the less sensitive will get you more positive results. You can make this even more powerful with analytics.

5. Keep track of everything.
By tracking what you have done and linking these to your brand results you will be able to show the value of your efforts much more easily.

6. Use marketing analytics.
Prescriptive marketing analytics, using current market data, are the best way to really grow your share without over-spending. You will have the right data to understand exactly what you need to do with your customer segments, your messaging, your sales force, your marketing mix as well as your budget allocation. Tap into the power of this today.