What Pharma Marketers Need to Know About Artificial Intelligence (AI)
Even though we don’t think a lot about it, everything in our lives is driven by data. We make decisions about how, or even if, we should market a drug based on clinical data. We use historical data to make assumptions in our business and personal lives. We even use data when deciding what to have for dinner. If three-fourths of your family dislikes fish, it probably won’t be on the menu.