The challenges faced by many businesses, including pharma, have been unprecedented. But the challenges faced have taught us how to do better with less (e.g. less travel, less rep activity etc), and it has hastened innovation and pharma have strived to meet the customer were they are – digitally. This has resulted in some spectacular innovation from both AI and other tech that are ripe to be used with pharma for rapid results to close out 2020 with stronger numbers.
In our membership we are constantly seeking out quick and effective (and cost effective in many cases) AI and FutureTech powered solutions to common pharma challenges. Here are some quick wins that you can implement very quickly (or we can do for you) to get results showing up for you before the month is out.
1. Rare disease patient finder
An AI-powered app has been created from real world data that facilitates access of researchers and treatment providers to patients with rare diseases and their families. The patients also benefit as they can access clinical trials, treatment options, and peer-to-peer community connections as well. Using this app, researchers and clinical trial teams can reach people living with rare diseases at a global scale. Using the app, data collection can happen in real-time and the patients can be contacted for consent (GDPR compliant) to use existing data directly. On top of that, it is blockchain protected so the patients have the power to decide which researchers they would be happy to give their data to. Lovely and patient-centric.
2. AI -powered language insights to validate, adapt or expand your strategy to be more effective and to identify previously unseen insights on your challenges
Do you want to analyze language data from any language asset (market research data, social media data, forum data, website data, call centre data, CRM notes data and more) using Artificial Intelligence (NLP) to give transformative customer insights, there is still time. The insights gained usually are ones that were hidden when analyzed by a human and are so transformative that they can change everything that a brand, organization or agency think they know about their customers. You can perform much faster and more in-depth research on scientific data to provide all strategically relevant information from the available scientific material in a structured way. You can input not only research highlights from major congresses, but also every study and research in databases worldwide. This results in insights that enable you to validate, adapt or expand your strategy much more easily. A great use of this approach is to position or even reposition a key product, using data from studies with real-life data that supported this positioning in medical and commercial communication. Or for entering a new indication, the AI can be used to analyze the scientific studies, clarify the positions of the different treatments with their strengths and weaknesses and highlighted current treatment trends from the language data. This serves as the basis for positioning the product in the market and provides the content for medical communication up to the launch. Trends will be found that you won’t have seen previously, and ‘unknown unknowns’ appear that have the power to shape new strategies. Ask me how.
3. Turn sales calls into AI-powered sales coaching and training to increase persuasion and sales
This deep listening AI-powered app can be integrated into zoom and other video calls has been shown to increase sales from the calls by 26% in 44% less time. It listens to the call and reads the engagement and intent of both parties, and offers the latest in soft skills coaching and sales rep development. The best sales reps know the best ways to match the prospect’s language, learning style, and more. It’s these soft-skills that separate the best from the rest. This tool teaches users how to listen and respond in the most constructive way, using the best choice of words and actions, such as:
- How and when is best to respond for this person
- Words to use and not use for them
- Predict sales success with more accuracy
- Accelerate time to Sales effectiveness
It’s like a sales workshop every day! It is rapid to deploy and incorporates highly personalized actionable advice that sales reps can use to help them build stronger, more effective relationships with customers – and importantly stronger results.
4. AI-powered ‘Rep in your pocket’ (with automated Adverse Event reporting and HIPPA compliant)
Have you felt that with all the digital noise out there that your reps are not able to complete effectively with all the remote calls? Well, now they can. 24/7. Designed to replicate many of the traditional rep face-to-face conversations, this tool can be used as a “pull” solution to complement the existing sales force, acting in concert to increase engagement opportunities – or as required reduce costs by optimizing the number of in-person sales rep visits. With demand for digital engagement on the rise, this tool can bring your business into the conversational age quickly and efficiently.
5. AI-powered customer journey automation for faster outcomes
Do you have some call to action on your website? Be it a patient assistance program or support centre, or downloading a report or ordering a diagnostic or something else. This tool (that can be set up in minutes) analyses your visitors and all details about them and then serves up the fastest journey, for each identified segment, to move them to your end goal faster with more customer engagement. This tool is data-driven, objective-driven and can be set up within the hour.
Conclusion
This year has brought the need for quicker, faster and more effective tools for healthcare teams to adapt rapidly. AI powered tools lead the way for these adaptions. These are only a small sample of what can be done quickly with AI to help you scale your end of year results quickly and set you up for stronger wins in the coming year. For any assistance or help with these tools, please contact the author Dr Andrée Bates (abates@eularis.com) at Eularis or join our membership to find out more about these and other tools and platforms.